![]() These are products which create a landing page that collects multiple links in one place, like Hootsuite’s oneclick.bio, Linktree or Campsite. ![]() In fact, a whole cottage industry of Link-in-Bio products have sprung up around this practice. That’s why you’ll often see the phrase “link in bio” at the end of a caption, pointing followers to a clickable link. Of course, to butcher the old Jurassic Park quote, “Links will find a way.” Users have found a workaround for directing traffic to their websites by using the URL in their Instagram profile’s bio section. Twitter, which only has one-third of Instagrams active users, generates five times more web traffic by comparison. The fact that Instagram doesn’t allow clickable links directly in captions is a big marketing hurdle.ĭespite its mind-boggling number of monthly users (a billion!), Instagram actually sends just a fraction of traffic to other websites. Hypothesis: Including “link in bio” in your caption decreases Instagram post performance Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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